{"id":45555,"date":"2023-07-24T19:54:13","date_gmt":"2023-07-24T23:54:13","guid":{"rendered":"https:\/\/balancedscorecard.org\/?p=45555"},"modified":"2023-07-25T16:37:14","modified_gmt":"2023-07-25T20:37:14","slug":"a-kite-with-a-broken-string-the-balanced-scorecard","status":"publish","type":"post","link":"https:\/\/balancedscorecard.org\/blog\/a-kite-with-a-broken-string-the-balanced-scorecard\/","title":{"rendered":"A Kite with a Broken String &#8211; The Balanced Scorecard"},"content":{"rendered":"\n<p>By Gary Cokins<br>How do executives expect to realize their strategic objectives if all they look at is financial results? Any strategic measurement system that fails to start with a strategy map and\/or reports measures in isolation is like a kite without a string. There is no controlling.<\/p>\n\n\n\n\t\t<div id=\"wppdfemb-frame-container-36461\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe src=\"https:\/\/balancedscorecard.org\/?pdfID=36461&#038;url=https:\/\/balancedscorecard.org\/wp-content\/uploads\/2019\/08\/BSI-kite-with-broken-string.pdf&#038;index=1\"\n\t\t\t\tid=\"wppdf-emb-iframe-36461\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tclass=\"pdfembed-iframe nonfullscreen\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;min-height:1000px\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n<p class=\"wp-block-pdfemb-pdf-embedder-viewer\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Gary CokinsHow do executives expect to realize their strategic objectives if all they look at is financial results? Any strategic measurement system that fails to start with a strategy map and\/or reports measures in isolation is like a kite without a string. There is no controlling.<\/p>\n","protected":false},"author":2,"featured_media":45556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1923],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Kite with a Broken String &#8211; The Balanced Scorecard - Balanced Scorecard Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balancedscorecard.org\/blog\/a-kite-with-a-broken-string-the-balanced-scorecard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Kite with a Broken String &#8211; The Balanced Scorecard\" \/>\n<meta property=\"og:description\" content=\"By Gary CokinsHow do executives expect to realize their strategic objectives if all they look at is financial results? 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